At Tastewise, we're reinventing how the food and beverage industry understands consumers. Every year, 90% of product innovation in food fails -not because brands lack ideas, but because they lack accurate, real-time insight into what people truly want. Traditional surveys and focus groups can't keep up with the speed of culture, leaving businesses disconnected from consumer needs.
Tastewise solves that. Our AI-powered consumer intelligence platform transforms massive amounts of data from online searches, social conversations, ordering platforms, and recipe sharing into clear, actionable insights. We enable food and beverage companies to discover what consumers are craving, why it matters, and how to meet demand with products that succeed.
With Tastewise, Brands Can:
- Reduce waste and costs by focusing only on products people actually need.
- Accelerate innovation with real-time data instead of outdated reports.
- Tell stronger stories by grounding marketing and product launches in consumer behavior.
- Stay ahead of trends with insights that reflect what's happening now -not what happened last year.
Our platform is trusted by leading global food and beverage brands including Campbells, Givaudan, KraftHeinz, Nestlé, Mars, PepsiCo, and more, to answer their most pressing questions, from "Which flavors and ingredients are trending?" to "What health claims resonate with Gen Z today?" Whether it's identifying the next big plant-based ingredient or optimizing product messaging, Tastewise delivers the clarity needed to win in a competitive market.
Since launching in 2018, we've grown to 120+ employees across the US, UK, Spain, and Israel. Backed by $50M in Series B funding, we're scaling rapidly.