Verasity (VRA) is an Ethereum-based blockchain ecosystem geared toward the digital advertising and video entertainment industries. Founded in 2018 with headquarters in Tortola, United Kingdom. Its goal is to validate genuine user interactions and improve transparency in internet advertising. Verasity's unique Proof of View technology aims to eliminate advertising fraud and boost engagement for video publishers.
Key Features
Offers a watch-and-earn feature that allows users to view videos and win prizes.
Provides a payment option through VeraWallet, which is compatible with VRA, the platform's native token, and enables transactions within the Verasity ecosystem.
Owns Esports Fight Club, an esports tournament-focused channel that offers live gameplay and broadcasting.
Provides an NFT verification solution for in-game products, multimedia content, and digital collectibles.
Proof of View (PoV) is used for verifying genuine human video views and preventing ad fraud caused by bots.