Phase 1
Based on a real need, I am currently building an iOS / ASP.NET based mobile application for a prestigious school competition in California. I plan to implement this for the next event in about 6 months and take it across the United States thereafter.
Phase 2
Using this as a foundation, I intend to further extend functionality to build a web and mobile platform to enable users to create their "own," personalized, unique mobile app for an event they plan to host. Currently, there is no easy, cost-efficient way for one to create such a mobile app.
These can be offered on a tiered pricing model for individual users, small event users, and larger corporate events.
Phase 3
Based on user feedback, I intend to include social networking, analytics, instant feedback, messaging, photo upload, location, and other such features.