Ai Palette Overview
Ai Palette enables CPG companies to create consumer-winning products using artificial intelligence and machine learning. Its patented technology identifies emerging trends across 61 billion data points collated from 150+ data sources in real time, uncovering consumer drivers and motivations, and helping in creating product concepts that meet unmet consumer needs.
Its natural language processing algorithm can also understand 18 different languages, including Asian languages, making it truly one of a kind. With Ai Palette, you can:
- Quickly access consumer trends and insights without spending time and money on traditional market research. FoodGPT leverages a vast pool of over 61 billion data points, ensuring you stay in sync with the dynamic consumer landscape.
- Combine 1st party, 2nd party, and 3rd party data and data sources in a single place to get faster research without investing a lot of time on digging into data sources.
- Generate compelling product concepts, fine-tuned to resonate with your target audience, with elaborate product claims and messaging crafted in consumer language.
- Validate winning product hypotheses by marrying sales, consumer panel data, and secondary research data.
- Leverage powerful predictions for sales forecasting with each new product launch.
- Make new market penetration or establish novel categories successfully backed by consumer data.
Headquartered in Singapore, it is currently working closely with some of the world's largest food companies, including Fortune 500 giants like Kellogg's, Nestlé, Olam, Diageo, etc.
