Upfront Ventures Name Change Announcement
After 17 years, we’ve changed our name from GRP Partners to Upfront Ventures. What's up with that? Well, the venture capital industry has changed a lot in the past 20 years, and we have too.
Wouldn’t we be a bit hypocritical to talk with entrepreneurs about innovation but not be willing to take it on ourselves? We wanted a new name to signify this change, one that stands for our values and what we feel will be important in our industry for the next 20 years: transparency, candor, point-of-view, and accessibility.
Plus, most of our investments are Seed or A round – so there’s that, too. Having just announced our newest $200 million fund (our 4th fund), we thought it was perfect timing.