Machinima Overview
Machinima is the leading global video entertainment network for fanboys and video gamers. Serving nearly 2.5 billion monthly video views and reaching over 175 million viewers each month, Machinima is one of the top entertainment networks on YouTube, with more than 400 million subscribers.
The Machinima network features original scripted and unscripted series, official publisher content, and gameplay videos all aimed at the coveted 13-34 year-old demographic. Machinima's core audience is 16-24 years old and skews 70% male, with one-third of its audience from the United States. More than 50% of Machinima's viewership is on mobile devices.
The Machinima community has a passion for video games, animation, movies, TV, music, and endless other forms of millennial pop culture. Machinima is a lifestyle, and it shows in the devotion of its fans: they have the highest engagement among the top YouTube channels and a larger average daily audience than most major cable networks.
In addition to producing and distributing a wide array of content, Machinima offers a suite of applications, tools, and technologies that motivate and engage their audience.
