Arabian Research Bureau (ARB) is an Omani socio-economic and market research organisation situated in Muscat that was founded in December 2003.
Its main goal is to create personalised market research solutions that are tailored to the needs of its clients. ARB is known for assisting fact-based decision-making through customised research solutions and the collecting and analysis of reliable data. To assure the accuracy and authenticity of its data, ARB employs a wide range of advanced statistical analyses.
Furthermore, they are regarded for the high degree of value they provide in terms of quality control as data providers and as Arab experts. It has built a solid field infrastructure with over 300 interviewers and mystery shoppers across Oman and the GCC over the years. It has also pioneered the usage of CATI (Computer Aided Telephone Interview) technologies in Oman, as well as developing new services like its comprehensive CAPI (Computer Aided Personal Interview) system and acquiring the capability to broadcast/live stream our focus group talks to our clients.
