Actifai - AI-Powered Sales Platform for Broadband
Actifai is broadband's original AI-powered sales platform, helping providers grow since 2019.
From small rural ISPs to multi-state operators, Actifai is the only AI solution explicitly built for broadband sales, driving measurable lifts in take rate, ARPU, and retention. Whether for website e-commerce, CSR-led calls, or door-to-door, our AI software helps ISPs maximize customer acquisition while transforming their subscribers' experience.
For years, only the largest ISPs could meaningfully use AI—we changed that. We brought together the first and only anonymized dataset collected from millions of sales across the broadband industry and made it the foundation of our modern sales software. Now, regardless of subscriber base or network footprint, every provider can leverage cutting-edge AI to make their sales and customer experiences the strongest on the market.
How We Do It
- Data Discovery - In real-time, Actifai gathers customer background info, like home value, family size, and average neighborhood speeds, to illuminate customer needs, interests, and purchase capacity.
- Machine Learning - Proprietary ML models analyze each new, unique customer interaction vs millions of previous Actifai-powered sales, helping to predict what each customer is most likely to buy.
- AI Offer Recommendations - Considering all packages, up-sells, and cross-sells, AI identifies which of an ISP's offers best suits every individual customer while also optimizing for sales conversion, ARPU, and retention.
- Dynamic Sales Personalization - Adaptive, personalized selling statements highlight the value of an offer, contrast against competitors, and emphasize alignment with a customer's interests — providing the rationale that motivates buying and wins new subscribers, profitably.
A Snapshot of ISPs' Results
- 22x average ROI
- 10-30% sales conversion improvement
- 6-11% retention lift
- 5-26% ARPU boost
- 2x add-on sale attach rates
