GAG Token

GAG is used as a reward and incentive mechanism inside Adgager’s research workflows. Key uses described for the token include:

• Rewarding research participation: Gagers earn GAG by taking part in brands’ projects and sharing opinions and insights.
• Enabling value transfer within the platform: GAG functions as the medium used to move rewards between research contributors and businesses participating in the ecosystem.
• Supporting platform engagement: The token is presented as a way to encourage ongoing activity, including contributions beyond surveys such as content and community participation.
• Access to platform benefits and reward options: Earned GAG can be used for benefits within the platform and participants may also have options such as cash rewards, campaigns, events and raffles depending on the platform’s programmes.
• Ecosystem expansion goal: Adgager’s stated aim is for GAG to be accepted more broadly as a bilateral reward system across the research sector as the project expands internationally.

GAG Token was developed by Adgager, described as an online research company incorporated in 2017. Adgager states that GAG has been used for years in its closed-loop system as an earning and reward unit before being positioned as a cryptoasset.

The project team includes:

• Umut Vural (CEO)
• J. Can Onart (CSO)
• Sevda Taner (COO)
• Yasin Simsek (CTO)

A separate technical team is also described, covering full stack development, backend development, frontend development, business development and blockchain development.