Marketing Measurement and Optimization
Every year, over $200B is spent to influence brand image for corporations, issues, and public figures. The problem is that they don’t know what is working. There is no efficient way to measure what marketing forces are driving changes in the many measurements that make up a brand’s image.
This is where we come in. We built a marketing measurement and optimization platform that helps corporations, issue groups, and public figures measure what is driving their desired business outcome. What makes us different from other marketing measurement and optimization platforms is this focus on brand image.
We consider an improvement in any of the many brand image measurements a conversion, and we focus on measuring what drives those conversions. Whereas other platforms focus on conversions in the traditional sales funnel.