Infinite Reality
Infinite Reality (iR) is an innovation company powering the next generation of digital media and ecommerce through AI and immersive technologies. iR's virtual worlds enable brands and creators to fully control how they distribute content, engage audiences, and monetize their creations while acquiring more powerful data on their customers.
With deep expertise in Hollywood production, Web3, and XR, iR is redefining the infinite possibilities of connected digital environments in the modern age. iR's portfolio of brands includes the spatial computing and AI platform, Infinite Reality Engine, the world's premier professional drone racing property, Drone Racing League, XR production facility Thunder Studios, creator talent management firm TalentX, and digital marketing agency Fearless Media.