T. Rowe Price, One of the Oldest Global Asset Managers, Enters Crypto ETF Market

￰0￱ Price, one of the oldest and most respected ￰1￱ managers, has filed with the Securities and Exchange Commission (SEC) to launch its first cryptocurrency ETF, marking a major step in the institutional adoption of digital ￰2￱ Confidence Grows As Wall Street Eyes Crypto The planned ￰3￱ Price Active Crypto ETF will be actively managed and aims to outperform the FTSE Crypto US Listed ￰4￱ than holding digital assets directly, the fund will invest in publicly traded crypto-related stocks and derivatives tied to leading cryptocurrencies, including Bitcoin, Ethereum, Solana, XRP, Cardano, and other major ￰5￱ the ETF is actively managed, the fund manager will adjust allocations manually, giving ￰6￱ Price flexibility during volatile market ￰7￱ portfolio may include shares of exchanges, mining companies, fintech firms, and other publicly traded businesses, as well as crypto-exposed ￰8￱ its strategy, the ETF will not directly purchase Bitcoin or ￰9￱ Traditional Finance Is Accelerating Into Digital Assets ETF analyst Nate Geraci called the filing a “ historic moment ,” emphasizing that leading financial institutions are now competing for exposure to ￰10￱ Price oversees $1.8 trillion in assets, and its participation signals growing confidence in the digital asset ￰11￱ SEC is currently reviewing over 150 crypto ETF applications, although progress has temporarily slowed due to the ongoing ￰12￱ shutdown.

Still, institutional momentum continues to ￰13￱ Other Traditional Firms Are Entering the Crypto ETF Market Traditional finance players are rapidly expanding into the digital asset investment ￰14￱ and Fidelity have already launched spot Bitcoin ETFs, attracting billions in inflows, while Franklin Templeton and VanEck have filed or launched their own crypto-focused ￰15￱ wave shows a clear pattern: legacy asset managers now view crypto ETFs as essential to remain ￰16￱ Street’s broader strategy is straightforward: Offer regulated crypto exposure for conservative investors Leverage ETFs instead of direct custody to reduce risk Position early before crypto becomes a standard portfolio allocation With household-name institutions onboard, digital assets are moving from speculation toward mainstream, long-term investment products.