LATAM Crypto Media Traffic Collapses 54% in Q2 2025 Despite Rising Adoption

A new Outset PR report reveals a striking disconnect between Latin America’s surging crypto adoption and the region’s faltering crypto media ￰0￱ unique crypto users grew 18.3% quarter-on-quarter (QoQ) in Q2 2025, traffic to crypto-native news outlets plummeted by 54%, exposing a widening divide between specialist and mainstream ￰1￱ analysis, powered by SimilarWeb data, extends Outset PR’s ongoing series of regional media studies, following earlier reports on Europe and Q1’s inaugural LATAM benchmark. Crypto-Native Publishers Suffer Steep Losses Crypto-native outlets, defined as media dedicated exclusively to crypto, blockchain, and Web3, recorded a severe ￰2￱ visits fell from 17.85 million in Q1 to just 8.19 million in Q2, marking a 54.1% ￰3￱ Publishers Show Bright Spots Despite the broader decline, a few crypto-native outlets managed to buck the ￰4￱ surged 79.8% (+29K visits), while Bitnoticias soared 133% (+6.4K visits).

These outlets combined traffic momentum with sustained quarterly gains, marking them as emerging influencers. However, the report cautions that increased visits did not always translate into long-term audience ￰5￱ are on X, follow us to connect with us :- @TimesTabloid1 — TimesTabloid (@TimesTabloid1) June 15, 2025 Traffic Sources and Platform Trends Traffic composition was evenly split between direct and organic visits (≈44% each), while paid traffic remained negligible. X led social referrals with a commanding 42% share, followed by Facebook and YouTube. Notably, LinkedIn outperformed Instagram, reflecting a shift toward B2B-focused crypto readership across Latin ￰6￱ Disruption Reshapes Discovery The most transformative trend identified was the growing role of AI-driven platforms such as ChatGPT and Perplexity in content ￰7￱ readers turned to AI tools for information, Google referral traffic declined ￰8￱ media captured 3.7 million visits from AI sources in Q2, while crypto-native outlets drew just 79,000 — underscoring the deep structural disadvantage faced by specialized publishers in an AI-first media ￰9￱ This Report Matters Outset PR’s Q2 2025 LATAM Crypto Media Traffic Review offers critical insights for PR professionals, marketers, analysts, and policy ￰10￱ provides: Media clarity: Which outlets gained or lost visibility?

Audience insight: How adoption growth contrasts with media ￰11￱ trends: How AI and social networks are reshaping ￰12￱ awareness: How Brazil and Argentina’s diverging regulations influence media behavior. Together, these findings offer a data-driven map of one of crypto’s fastest-growing yet most volatile ￰13￱ full report, complete with charts, detailed country breakdowns, and methodology, will be available exclusively on Outset PR’s official ￰14￱ : This content is meant to inform and should not be considered financial ￰15￱ views expressed in this article may include the author’s personal opinions and do not represent Times Tabloid’s ￰16￱ are urged to do in-depth research before making any investment ￰17￱ action taken by the reader is strictly at their own ￰18￱ Tabloid is not responsible for any financial ￰19￱ us on Twitter , Facebook , Telegram , and Google News