Treasury Talks, Tokyo Push: Inside Binance’s Comeback Strategy

Changpeng “CZ” Zhao’s global lobbying campaign appears to be paying off and has helped Binance reclaim ground as the dominant player in crypto ￰0￱ the past six months the exchange has mounted a quiet but deliberate effort to restore its global standing coupled with political outreach and strategic partnerships that have reshaped investor ￰1￱ Diplomatic Playbook On-chain data shared by CryptoQuant confirms the ￰2￱ found that Binance’s share of total Bitcoin outflows among all exchanges which had slumped below 25% during the regulatory crackdown of late 2024

has steadily recovered to nearly 40% by September ￰3￱ report found that the surge in capital inflows closely aligns with the company’s diplomatic moves including meetings with the US Treasury policy proposals in Hong Kong and ￰4￱ US regulators have yet to grant formal relief

Binance’s push for eased anti-money laundering monitoring requirements has been widely viewed as a signal of regulatory ￰5￱ efforts in Asia have boosted the trend as CZ made an appearance at WebX Tokyo 2025 and his interviews in Hong Kong highlighted his call for faster legislative ￰6￱ moves coincided with a surge in stablecoin deposits and derivatives trading which are very important indicators of restored user ￰7￱ such Binance’s narrative appears to have shifted from one of survival to resurgence

recasting the crypto exchange as both “compliant and innovative.” Binance Dominates Q3 Inflows These efforts have also helped Binance to once again secure its dominance in the centralized exchange sector after recording a staggering $14.8 billion net inflow in Q3 ￰8￱ surge was primarily fueled by strong stablecoin ￰9￱ strong inflows of stablecoins which are often seen as deployable “dry powder,” indicate investor readiness to allocate funds across assets like Bitcoin Ethereum and ￰10￱ the other hand

rivals struggled to keep pace as OKX reported just $1.61 billion in inflows while Bybit saw $1.33 billion during the same period.