KuCoin Brings Golf Champion Adam Scott Into The Crypto Arena

KuCoin has named Adam Scott its Global Brand Ambassador in a deal that will tie a major crypto exchange to one of golf’s best-known ￰0￱ to the company, the agreement runs for a three-year term and is worth an eight-figure ￰1￱ move marks a clear push by a crypto firm into pro sports, and it comes as exchanges chase new audiences beyond trading ￰2￱ Signs Golf Icon According to reports, Scott turned pro in 2000 and has more than 30 professional wins to his ￰3￱ won the Masters Tournament in 2013, reaching World No. 1 in 2014, and has been noted for an unusually long streak of major entries — 97 consecutive major championships at the time of ￰4￱ saw this as a signal that KuCoin wanted credibility and calm steadiness in a brand ￰5￱ observers say the choice of a golfer is different from the usual soccer and motorsport tie-ups.

It’s ￰6￱ welcomes golf icon Adam Scott as our Global Brand Ambassador Golf is about integrity, precision, and resilience, the same values we live by at ￰7￱ Scott shows them on the course, just as we uphold them in building a trusted crypto platform.… ￰8￱ — KuCoin (@kucoincom) September 10, 2025 A Different Kind Of Sports Deal Reports have disclosed that crypto sponsorship spending climbed about 20% year-on-year to roughly $565 million, reflecting heavier marketing bets by crypto companies across ￰9￱ of that money landed in soccer and ￰10￱ deals, while not unheard of, are ￰11￱ makes KuCoin’s bet on Adam Scott stand out, given his long career and global fan ￰12￱ This Will Matter To Fans For casual fans, the tie may mean more ads during tournaments and a stream of branded ￰13￱ serious followers, it may mean new events, meet-and-greet promotions, or charity work backed by the ￰14￱ to the company release, KuCoin plans global campaigns that position Scott as a face of the ￰15￱ company argued that Scott’s values match the image it wants to present — steadiness, precision, and a long record of performance.

Marketing, Money And Regulation The industry is watching how regulators will react to more visible crypto ￰16￱ rules in some markets are changing; several countries have tightened how crypto is promoted to ordinary people. KuCoin’s move could prompt scrutiny where local rules are ￰17￱ said he is curious about crypto and its potential role in finance and payments, and he is open to helping explain parts of it to a wider ￰18￱ image from PGA Tour, chart from TradingView