How to Find a Crypto PR Agency: 6 Blockchain PR Firms Currently Rated the Best in the Industry

Public relations in blockchain isn’t just about “getting articles.” With tight budgets, changing regulations, and audiences scattered across crypto-native and mainstream media, projects need PR that delivers real visibility and ROI. That’s why choosing the right agency matters so much. Below, we outline how to approach the search, and review six agencies consistently rated as leaders in crypto PR ￰0￱ has its own strengths—from data-driven campaign planning to influencer networks—and can be a fit depending on your ￰1￱ to Choose (fast, practical framework) Define goalsPress hits? Thought leadership?

Reputation repair? Influencers/KOLs? Listings or event PR? Localized reach in EU markets?

Pick your media mixDecide how much you need from: crypto-native outlets, general finance/tech media, influencers, podcasts, newsletters, and ￰2￱ and budgetTypical retainers range from $5k–$40k+ / month depending on regions, languages, and content ￰3￱ 15–30% flexible for opportunistic placements and influencer ￰4￱ proofLook for relevant case studies, live links to coverage, clarity on how they measure success (traffic, SOV, backlinks, qualified sign-ups—not vanity views). Regulatory and localization fitAsk how they handle MiCA, disclaimers, and risk ￰5￱ language capabilities (DE/FR/ES/PT/IT/PL etc.) and regional media ￰6￱ firstRun a 6–8 week campaign or one milestone (listing, launch, event).

Expand only if KPIs are hit. 6 Crypto PR Firms Currently Rated the Best Agency Strengths Best Fit Case Highlight Outset PR Proprietary Syndication Map, ROI-driven, syndication reach, trusted media relations Projects wanting optimized budgets and measurable results StealthEX → 92 republications, 3B+ outreach MarketAcross Full-stack campaigns (press, content, SEO, KOLs, events) Protocols/infrastructure with long-term growth plans Avalanche → 167+ articles, 3.1B readership Coinbound Influencer/KOL focus, NFT & DeFi traction Projects seeking fast community buzz Multiple NFT/gaming campaigns Melrose PR Thought leadership, executive positioning Firms needing credibility & trust Bylines in mainstream finance outlets FINPR Cost-effective, performance-driven Startups with lean budgets DeFi/NFT launch support Wachsman Legacy reputation, global footprint Enterprise-level projects Multi-region token launches ￰7￱ PR (Optimizing Budgets, Maximizing Syndication) Outset PR has moved crypto PR away from guesswork with Syndication Map, a proprietary tool that identifies which outlets deliver the best visibility and syndication ￰8￱ of scattering resources, their analysts focus on high-performing publications and formats, ensuring money is spent where it ￰9￱ than aiming for mass reach, campaigns are designed for strategic ￰10￱ approach reduces wasteful spending and boosts ￰11￱ reach through syndication Outset PR campaigns often achieve visibility far beyond initial placements.

Well-pitched articles are frequently republished by aggregators like CoinMarketCap, Binance Square, and Yahoo Finance, multiplying impressions without multiplying ￰12￱ study: StealthEX: Tier-1 pitching led to 92 republications across aggregators, reaching over 3 billion impressions—many times more than the original coverage ￰13￱ forProjects that want tangible, data-backed ROI, optimized PR budgets, and measurable syndication ￰14￱ (Full-Stack Campaign Specialists) MarketAcross is a global heavyweight, running full-stack campaigns across press, content syndication, influencers, SEO, and ￰15￱ method works well for protocols, infrastructure projects, and exchanges that require sustained visibility over ￰16￱ studies Avalanche: 167+ articles published, generating over 3.1B in readership.

Polygon: Campaign delivered 50+ articles with a combined 450M ￰17￱ forProjects with significant budgets and a long-term vision for brand-building in ￰18￱ (Influencer and Community Power) Coinbound is best known for its deep network of crypto influencers and KOLs, especially in the NFT, gaming, and DeFi ￰19￱ blend influencer-driven buzz with traditional press and content ￰20￱ forProjects that need fast community traction and visibility among retail ￰21￱ PR (Credibility and Executive Positioning) Melrose PR leans into thought leadership and corporate credibility, making them ideal for projects with complex or fintech-adjacent ￰22￱ excel at securing executive bylines and mainstream finance coverage, ensuring trust and ￰23￱ forBlockchain firms seeking trust, credibility, and C-level visibility rather than short-term ￰24￱ (Cost-Effective PR for Startups) FINPR offers performance-oriented PR services that are ￰25￱ strong DeFi and NFT experience, they’re an efficient option for startups and lean teams that need clear ￰26￱ forEarly-stage companies with tight budgets seeking ROI-focused ￰27￱ (Legacy Brand with Global Reach) One of the earliest crypto PR firms, Wachsman has a broad network and experience with high-profile ￰28￱ reputation and scale make them attractive to enterprises and projects needing a safe, established ￰29￱ forBig players needing multi-region campaigns and corporate-grade ￰30￱ Takeaway The crypto PR landscape has matured.

Today’s leading agencies balance media relationships, analytics, and ￰31￱ PR’s proprietary approach sets a new standard by delivering results tied directly to ROI, while other leaders like MarketAcross, Coinbound, and Melrose PR excel in their ￰32￱ right agency depends on whether your priority is ROI optimization (Outset PR), full-stack scale (MarketAcross), community buzz (Coinbound), executive credibility (Melrose PR), budget efficiency (FINPR), or enterprise reach (Wachsman). Disclaimer: This article is provided for informational purposes ￰33￱ is not offered or intended to be used as legal, tax, investment, financial, or other advice.