Manhattan’s streets are no longer just walkways; they’ve become billboards for Ripple 0 yellow taxi toppers to subway platform posters, the company’s presence is 1 campaign isn’t subtle; it’s 2 Kwok, co-founder of EasyA, shared a post on X after spotting a Ripple ad on a New York taxi , promoting the company’s payments, custody, and stablecoin 3 capture offers a ground-level confirmation of what has otherwise been a carefully orchestrated marketing 4 Timing This surge in outdoor branding aligns with Ripple’s upcoming Swell 2025 conference in New York, scheduled for November 4–5. Hosting the event in Manhattan attracts financial executives, policymakers, and institutional partners, a key audience the visuals appear to 5 cityscape, then, acts as both stage and 6 is not just advertising; it is staging its presence in the ecosystem.
it’s happening. @Ripple is everywhere in new 7 — Phil Kwok | EasyA (@kwok_phil) October 30, 2025 Core Messages On Display The ads channel three major offerings: payments infrastructure, institutional-grade custody, and the dollar-pegged stablecoin RLUSD (issued December 2024). The stablecoin is described as enterprise-grade and globally deployable, backed by 8 deposits and government 9 to that, Ripple’s custody solutions are achieving marked growth, serving major banks and financial institutions 10 elements collectively bring the visual campaign to 11 This Matters New York is more than a big city; it’s finance 12 deploying a large-scale ad campaign here, Ripple is signaling to banks, regulators, and asset managers that it means 13 regulatory clarity improving and crypto-friendly frameworks emerging, the visuals reflect a readiness to compete and 14 are on X, follow us to connect with us :- @TimesTabloid1 — TimesTabloid (@TimesTabloid1) June 15, 2025 Recent milestones, such as the $1.25 billion acquisition of prime broker Hidden Road , demonstrate the significance of institutional 15 Street to Strategy Seeing an ad on a taxi might seem trivial at first 16 when aligned with corporate milestones, regulatory evolution, and major product launches, it becomes part of a broader narrative.
Street-level visibility confirms that Ripple’s internal strategy is now front of 17 Kwok’s post provides a real-world snapshot of that shift in 18 Ahead As Swell 2025 approaches , expect to hear more from Ripple on how its payments network, custody offering, and RLUSD stablecoin will 19 company has laid the visual 20 comes the 21 the momentum holds, the New York blitz could yield major announcements and 22 those watching the crypto payments space, the message is clear: ripple effects are imminent—and, as the ads say, they’re happening in New 23 : This content is meant to inform and should not be considered financial 24 views expressed in this article may include the author’s personal opinions and do not represent Times Tabloid’s 25 are advised to conduct thorough research before making any investment 26 action taken by the reader is strictly at their own 27 Tabloid is not responsible for any financial 28 us on Twitter , Facebook , Telegram , and Google News
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