Summary Millennials and Gen Z are entering an economy where many of the traditional paths to building wealth don’t feel as accessible as they once 0 assets bring 1 also create a sense of permanence in an environment where everything else can feel volatile or 2 building bridges between established frameworks and new asset classes, we can support a broader, more inclusive definition of investing — one that reflects the full spectrum of value in a changing 3 Millennials and Gen Z face barriers to traditional wealth building, they’re embracing crypto and collectibles, finding value in scarcity, digital ownership, and cultural significance.
We’re watching a quiet shift unfold in the financial world. It’s not driven by policy changes or institutional mandates, but by how younger generations are rethinking the role of money, ownership, and 4 and Gen Z are entering an economy where many of the traditional paths to building wealth don’t feel as accessible as they once 5 estate is out of reach for 6 markets feel increasingly abstract or dominated by large 7 inflation, while rarely headline news anymore, continues to chip away at purchasing power in a way that’s hard to 8 doesn’t mean this generation is disengaging from the 9 just means they’re looking for alternative 10 the more interesting trends are two areas that might seem unrelated at first: crypto and 11 share something 12 rely on scarcity, carry strong cultural meaning, and offer a level of ownership that feels more direct and 13 on Their Own Terms It’s not that younger investors are anti-finance.
They’re just playing a different game based on the hand they’ve been 14 many, wage growth hasn’t kept up with asset 15 a home, especially in major cities, has become far more 16 investment opportunities are still limited to accredited 17 even with index funds or ETFs, the market often feels distant or detached from real 18 the shift we’re seeing is 19 are looking for assets that are easier to access, more transparent, and better aligned with how they live and operate day to day. That’s what makes crypto and collectibles so 20 offer flexibility, portability, and, in many cases, they live in the same digital environments that these generations already spend most of their time 21 Continues to be a Signal of Value Scarcity has always been part of the investing story.
It’s what gives value to fine art, rare wine, or classic cars. What’s different now is how younger investors are applying that same thinking to a broader mix of assets. A limited-edition trading card, a pair of collectible sneakers, or a fixed-supply token offers something you can’t easily 22 stands in contrast to a world that feels increasingly saturated — whether it’s liquidity, data, or 23 assets bring 24 also create a sense of permanence in an environment where everything else can feel volatile or 25 Digital Scarcity and Physical Ownership Blockchain technology made something possible that didn’t really exist 26 the first time, you could verify ownership of a digital item without needing a third party to vouch for 27 simple shift opened the door to all kinds of possibilities.
Suddenly, a digital item could be treated like a physical collectible, with transparent provenance, fixed supply, and access to global markets. We’ve seen this play out in multiple ways: NFT IP Expansion : Pudgy Penguins , which began as a profile picture (PFP) NFT project, has grown into a full-fledged IP powerhouse — expanding into toys, licensing deals, and mainstream 28 shows how digital-native communities can evolve into brands with staying 29 Schnetzler, Pudgy Penguin CEO, speaking at VanEck’s Web3 Takeover event. “Phygital” Collectibles : Companies like Orange Cap Games have taken Pudgy IP as one example, a step further by creating a trading card game that bridges physical and digital.
It’s not just a product; it’s a new kind of collectible experience, where ownership, gameplay, and blockchain verification all 30 Promo Card from Orange Cap 31 Assets : Beyond IP, tokenized real-world assets now allow people to invest in trading cards, watches, or art without needing to physically custody 32 tied to tangible goods provide built-in authenticity and ownership 33 scarcity doesn’t replace physical 34 expands what’s possible, creating hybrid experiences that are both cultural and 35 Represent More Than Financial Value What’s often overlooked in these conversations is that crypto and collectibles also carry cultural weight.
A rare card or a unique NFT can say something about who you are, what you value, or the communities you belong to. A wallet can function as both a portfolio and a social 36 might feel unusual from a traditional finance perspective, but it’s second nature to people who grew up 37 isn’t only measured in return on capital. It’s also about meaning, relevance, and 38 Risks, Yet Advancing Forward Like any nascent market, there are risks. Volatility, fraud, and speculation are all part of the 39 all platforms are equal, and not every project is built to 40 that doesn’t mean the space isn’t evolving.
We’re seeing real progress in areas like custody, compliance, authentication, and 41 infrastructure is starting to support these markets in a more serious way. It’s easy to focus on the noise, but beneath it is a clear 42 is genuine demand for assets that blend scarcity, utility, and cultural 43 demand is unlikely to fade anytime 44 Finance’s Role in a Changing Market At VanEck, we see this trend as an opportunity, not a 45 in the future, it could be interesting to help connect investors to the assets and strategies they care about, with the same level of trust and infrastructure they’ve come to expect from traditional financial markets.
There’s a generation coming up that wants access to scarce, verifiable, globally tradable 46 want ownership models that reflect how they live, communicate, and 47 are not abandoning the financial system. They’re just choosing to engage with it on their terms. That’s why we’ve begun experimenting in this space ourselves: SegMint: Originally launched as a collectibles marketplace, SegMint is now being developed into a backend infrastructure project designed to power the tokenization, authentication, and trading of real-world 48 Collectibles App (coming early 2026): On the consumer side, we’re building a social-first platform where collectors can scan, showcase, and trade their items more seamlessly — with digital binders, trade matching, and community features that make collecting more connected and 49 building bridges between established frameworks and new asset classes, we can support a broader, more inclusive definition of investing — one that reflects the full spectrum of value in a changing 50 Disclosures This is a marketing 51 content is intended for educational purposes 52 note that the availability of the services mentioned may vary by 53 is not an offer to buy or sell, or a recommendation to buy or sell any of the securities, financial instruments or digital assets mentioned 54 information presented does not involve the rendering of personalized investment, financial, legal, tax advice, or any call to 55 statements contained herein may constitute projections, forecasts and other forward-looking statements, which do not reflect actual results, are for illustrative purposes only, are valid as of the date of this communication, and are subject to change without 56 future performance of any assets or industries mentioned are 57 provided by third party sources are believed to be reliable and have not been independently verified for accuracy or completeness and cannot be 58 does not guarantee the accuracy of third party 59 information herein represents the opinion of the author(s), but not necessarily those of VanEck/SegMint or its other 60 investment in a cryptocurrency exchange-traded product (“ETP”) or other digital asset investment vehicle is subject to significant risk and may not be suitable for all 61 value of digital assets, including but not limited to Bitcoin, Ethereum, and other cryptocurrencies, is highly volatile and you can lose your entire principal 62 ETPs are not registered investment companies under the Investment Company Act of 1940 (the “1940 Act”) and therefore are not subject to the same regulatory protections afforded to mutual funds or ETFs registered under the 1940 63 Factors associated with the use of SegMint There are specific risks associated with the use of 64 are risks associated with acquiring NFTs or Keys from or via 65 buy NFTs or Keys involves special risks, including very high volatility and political, economic and currency risks and differences in accounting 66 could potentially lose all your NFTs and Keys in your SegMint 67 technology used by SegMint is new and many of its uses may be untested; intense competition; slow adoption rates and the potential for product obsolescence; loss or destruction of key(s) to access wallets or the blockchain; reliance on wallets; reliance on unregulated markets and exchanges; reliance on the internet; cybersecurity risks; and the lack of regulation and the potential for new laws and regulation that may be difficult to predict.
Web3 Companies include but are not limited to, companies that involve the development, innovation, and/or utilization of blockchain, digital assets, or crypto 68 part of this material may be reproduced in any form, or referred to in any other publication, without express written permission of 69 investing is subject to risk, including the possible loss of the money you 70 with any investment strategy, there is no guarantee that investment objectives will be met and investors may lose 71 does not ensure a profit or protect against a loss in a declining 72 performance is no guarantee of future results. © SegMint © Van Eck Associates Corporation Original Post Editor's Note: The summary bullets for this article were chosen by Seeking Alpha editors.
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