Corporate Bitcoin Allocation Climbs As Companies Invest 22% Of Profits: Study

Bitcoin’s climb past $124,000 this year is being pushed by more than hedge funds and ￰0￱ to River, a crypto financial services firm, a steady trickle of purchases from small and mid-size businesses has built a quieter, yet meaningful, layer of ￰1￱ Role Of Smaller Players Reports show businesses bought roughly 84,000 BTC in ￰2￱ total equals about a quarter of what big institutional funds and corporate treasuries ￰3￱ estate companies lead among River’s clients, with nearly 15% putting profits into Bitcoin . Hospitality, finance and software firms follow in the 8%–10% ￰4￱ fitness studios, painters, roofers and religious nonprofits have joined ￰5￱ Companies Keep Allocations Modest Based on River’s data , more than 40% of businesses set aside between 1% and 10% of profits for ￰6￱ 10% invest more than half their net ￰7￱ buys are ￰8￱ Main Self Storage in Rhode Island, for example, recently added 0.088 Bitcoin — about $9,830 — bringing its total to 0.43 ￰9￱ small purchases are repeated across many sectors, and together they add ￰10￱ owners are investing 22% of their profits into ￰11￱ new report shows how in 2025, businesses are adopting bitcoin faster than ￰12￱ below in the ￰13￱ — River (@River) September 3, 2025 Knowledge Gaps In The Middle Of Adoption A major obstacle appears to be simple awareness.

A recent survey found only 6% of Americans knew Bitcoin’s supply is capped at 21 ￰14￱ poll showed 60% of people saying they “don’t know much” about the ￰15￱ on these results, River’s Sam Baker says companies often never reach a point of careful ￰16￱ plain terms: many businesses aren’t rejecting Bitcoin after study; they’re simply not familiar enough to evaluate ￰17￱ Smaller Companies Move Faster River’s report also notes that 75% of its clients have fewer than 50 ￰18￱ layers of committees or lengthy board approvals, owners and controllers can act ￰19￱ structural flexibility helps explain why small companies are more likely to experiment with Bitcoin than large public firms.

Committee-based decision-making, peer pressure and reputational caution keep most S&P 500 companies on the sidelines for ￰20￱ And Regulatory Shifts Support Uptake According to Baker, clearer accounting rules, firmer regulatory signals and wider institutional acceptance have lowered some barriers to ￰21￱ times this cycle, spot Bitcoin ETFs have been buying supply at a pace up to ten times miners’ production, which helped push prices ￰22￱ market dynamics, combined with the steady corporate buys, have supported Bitcoin’s ￰23￱ adoption looks cautious and ￰24￱ companies are making small, controlled bets rather than bold allocations. Still, the cumulative effect of thousands of modest purchases is notable — and it has helped shape demand this cycle in ways that weren’t present in past bull ￰25￱ image from Meta, chart from TradingView