China’s Real Estate Giant Turns to Blockchain for a Comeback

Quick Highlights Seazen to issue tokenized private debt and expand into ￰0￱ launching its own RWA trading platform by ￰1￱ debt promises lower costs and broader investor ￰2￱ Group Bets Big on Tokenized Debt and NFTs Amid China’s Property Crisis Seazen Group Ltd., one of China’s largest real estate developers that avoided default during the country’s housing crisis, is taking a bold step into digital ￰3￱ company announced plans to issue tokenized private debt by the end of 2025, becoming the first major Chinese property developer to openly embrace blockchain ￰4￱ Debt and Digital Assets Expansion Seazen said it will establish a digital asset management division and launch NFT products tied to its Wuyue Plaza shopping malls, one of the company’s flagship retail chains.

“Over 32 years of development, the group has accumulated significant capital reserves and conducted preliminary research in real assets,” Chairman Wang Xiaosong said in a filing with the Hong Kong Stock ￰5￱ Chairman Wang Yifeng added: “Our first attempt will involve tokenizing financial assets, including private and convertible bonds, in the RWA real-world asset tokenization ￰6￱ hope to launch it by the end of the year.” According to Seazen, tokenized debt will reduce costs and allow access for a wider pool of investors compared to traditional ￰7￱ and RWA Trading Platform Beyond debt tokenization, Seazen plans to tokenize its Wuyue Plaza shopping centers and release branded ￰8￱ company is also building its own RWA trading platform, which it says will provide a competitive edge in a rapidly expanding ￰9￱ strategy aligns with Hong Kong’s policy of encouraging innovation in tokenization — an industry already seeing strong ￰10￱ Momentum in Real-World Asset Tokenization The market for tokenized assets has already surpassed $270 billion in assets under management , according to Token ￰11￱ heavyweights are also pushing the trend forward: Tether unveiled its Hadron tokenization ￰12￱ Group partnered with Google Cloud to explore RWA ￰13￱ has already launched a real estate tokenization project.

Seazen’s move signals that tokenization is shifting from experiments to mainstream adoption — with China’s property sector now stepping in.