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September 11, 2025Seeking Alpha logoSeeking Alpha

QMMM: Crypto Treasury Announcements Are The Midas Touch

Summary QMMM Holdings transitioned from digital media advertising to a 'crypto treasury company,' mirroring a growing trend among small-cap ￰0￱ announcement to buy cryptocurrency for the corporate treasury triggered a significant surge in QMMM's stock ￰1￱ strategic pivot follows a pattern seen in other companies, such as Upexi, that shifted focus to crypto-related activities. I question the sustainability and long-term value of such business model shifts, highlighting investor caution. Ultimately, those who missed the 10,000% rally are unlikely to experience another one, and are more likely to get burned than rewarded at this ￰2￱ It's becoming more and more common for me to run across these companies that did one thing, had a mediocre run in the market doing that thing, and then transitioning to a "crypto treasury company," which sends its stock price ￰3￱ Upexi ( UPXI ), it was dog toys and artisan mushroom ￰4￱ today's subject, QMMM Holdings Limited (NASDAQ: QMMM ), it was an advertising firm, or in their words, a "virtual avatar and virtual apparel technology service company." You can see where they made the announcement that they would start buying cryptocurrency for their corporate treasury in their ￰5￱ by YCharts Turns out, the market loves crypto treasury companies.

I don't get it. I'm not a doomer — Millennial slang for cultural perma-bears — about the economy or markets necessarily, although I am worried about how much of the economic growth in the US is now just AI CapEx. It's just that when I see firms like this, that can make an announcement that they are going to start holding speculative, digital currencies on their balance sheets, and it's a move that can make their stock jump 20,000% in a day, I have a hard time believing we are currently in the inflating ￰6￱ Announcement The actual thing was pretty short, just a news release on September 9th that went out on Globe ￰7￱ starts with the most 2025 line I've heard: QMMM today announced its strategic entry into the cryptocurrency ￰8￱ expansion integrates artificial intelligence and blockchain technology to create next-generation cryptocurrency analytics and a crypto-autonomous ￰9￱ hit all the right buzzwords, AI, blockchain, analytics, and ￰10￱ announcement continues: QMMM aims to connect data providers and consumers through a decentralized data marketplace powered by ￰11￱ AI-driven analytics, the platform will be designed to process large volumes of data to assist traders in making informed investment ￰12￱ trading, the ecosystem will support automated agents capable of answering user queries, managing DAO treasuries, enhancing metaverse experiences, detecting vulnerabilities in smart contracts, and assisting in code ￰13￱ tandem with this initiative, QMMM plans to establish a diversified cryptocurrency treasury initially targeting Bitcoin, Ethereum, and ￰14￱ treasury, which is expected to reach an initial scale of US$100 million, will serve as a foundation for both stability and ￰15￱ allocations will focus on: High-quality cryptocurrency assets with long-term growth potential Web3 ecosystem infrastructure projects Global premium equity assets aligned with QMMM’s strategic vision “The global adoption of digital assets and blockchain technology is accelerating at an unprecedented pace.

QMMM’s entry into this space reflects our commitment to technological innovation and our vision to bridge the digital economy with real-world applications,” said Bun Kwai, CEO of QMMM. “Through responsible development, regulatory compliance, and strategic ecosystem partnerships, we aim to position QMMM at the forefront of the Web3 ￰16￱ cryptocurrency initiatives, combined with our expertise in AI and digital platforms, are designed to create sustainable value for our stakeholders while reinforcing our role as a forward-looking technology company.” It's unclear to me right away what any of that will look like, but the language sure is ￰17￱ the most part, I imagine the market is focused on the cryptocurrency holdings, because few details were given on the operations changes coming to ￰18￱ part is to be determined.

I may sound sour about this, but it's because all I see is bubble behavior from these stocks like QMMM — an unprofitable digital media company suddenly turns into a crypto data analytics firm, aiming to build a crypto treasury worth a fourth of its market cap, now much less thanks to the 10,000% ￰19￱ will they furnish the $100M? No ￰20￱ do not make any ￰21￱ you look for their net income, you get "no data to display." Data by YCharts They may be able to finance it, but that's playing a dangerous game, and maybe investors (who already missed the move) are likely better off with a more established company like Strategy ( MSTR ) if they want to buy a debt-financed Bitcoin Treasury Co.

It's unclear where the money is going to come from, and it's likely ￰22￱ have already been raising funds from public offerings of shares over the last few ￰23￱ Looking into their past financial statements , we can see that their revenue from past years is not nearly enough to support it either, meaning the $100M is likely to come entirely from stock and debt ￰24￱ the fiscal years ended September 30, 2024 and 2023, we had total revenue of $2,698,229 and $2,807,909, respectively, and net loss of $1,580,198 for 2024 and $1,291,229 for 2023, respectively. However, it's unclear if the market will be buying new shares issued at current prices, and how much it can absorb — maybe enough to fill a treasury with $100M of digital ￰25￱ It Too Late?

Unequivocally, yes, it is too late to catch the move in ￰26￱ does not seem like a firm that is a serious contender in the cryptocurrency space, and investors looking at QMMM now are likely to be speculators hoping to catch further moves in the ￰27￱ large moves like we saw up 20,000%, it's common to have the reacted we had the next morning — a near 50% sell ￰28￱ on the market bidding up the company even higher is not likely to produce positive results from ￰29￱ move is already ￰30￱ on the company is sparse, and info on the company's plans even more so. It's difficult for me to even comment on the validity of their plans because all they have is the news announcement quoted ￰31￱ should be warned that this is a purely speculative endeavor, and the company is very much not likely actually worth $6B, given that it was worth $400M a few days ago, and it produces no value on its own.

I cannot show its valuation metrics because it does not have any. Y-Charts cannot summon the values because they do not ￰32￱ is a common theme with QMMM, when looking at their ￰33￱ by YCharts The Risks of Speculating This stock is a gambler's paradise, and so is the market that created the conditions for crypto treasury company announcements; there is no world in which in makes sense to me that the company could rise that much in valuation over the shift in focus toward holding cryptocurrency, especially because they don't have profitable operations or a robust plan to present to ￰34￱ didn't even make a presentation to go along with the announcement, but their stock moved like it did — up 20,000%, now 10,000% after a haircut the next ￰35￱ who bought when it spiked might be out half their ￰36￱ had to be buying those shares at the top for them to have been sold, right?

Somebody was the last person into this stock at the ￰37￱ wary of these kinds of firms, as they may weigh on your ￰38￱ is little reason to invest in crypto treasury companies in the first place, and what little I can validate mostly applies to large, robust operations like ￰39￱ There is little to offer on QMMM because there is little to the ￰40￱ is a small cap ad agency trying to make a big move, and the market is rewarding it for its ￰41￱ remains to be seen is if anything will come of it, and I am not hopeful based on the company's current operations, which seems very small at the moment, and focused on something entirely different from what this current shift ￰42￱ from being a digital ad agency to a crypto treasury and AI-powered blockchain analytics company must be difficult work.

I am not hopeful for the current valuation of the firm, and $6B seems too high still. I expect more pain from here, and the company continues to recoil from the insane jump it made on the news of its transition to the world of ￰43￱ me, I am issuing a hold rating on this stock as I am not partaking but don't believe that the bubble is done ￰44￱ may pull it off after all; it almost seems easy to be rewarded in this market if you say the right things, so shorting it is also ￰45￱ most prudent thing to do is to watch this one from afar and enjoy the show, not the ride. It's likely not worth it now that we've already run up so much, especially without further ￰46￱ for reading.

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