House of Doge Secures $50M to List on NASDAQ, Targets $0.48 Dogecoin Recovery

House of Doge, the commercial arm of the Dogecoin Foundation, announced plans to merge with Brag House Holdings Inc. (NASDAQ: TBH) in a reverse takeover that will take the brand ￰0￱ deal, backed by more than $50 million in capital commitments, aims to institutionalize Dogecoin’s economy through regulated financial products, payments, and tokenized services while preserving its strong community ￰1￱ merger marks Dogecoin’s most ambitious step toward mainstream finance, combining House of Doge’s treasury and yield platform with Brag House’s Gen Z gaming and college-sports ￰2￱ firms expect the merger to establish a transparent, multi-revenue platform designed to advance Dogecoin’s adoption and build sustainable value for ￰3￱ Dogecoin’s Institutional Reach According to the press release , the merger will create a unified platform connecting digital payments, tokenization, and data-driven yield ￰4￱ of Doge manages over 837 million Dogecoin, including roughly 107 million within the 21Shares Swiss ETP and 730 million in the Official Dogecoin ￰5￱ partnership with 21Shares, Robinhood, and CleanCore Solutions lays the groundwork for a regulated Dogecoin ￰6￱ these partnerships, House of Doge is developing institutional-grade yield products and custodial frameworks that could bring Dogecoin closer to the investment mainstream.

Additionally, the combined entity will explore Dogecoin-denominated merchant services and licensing opportunities, positioning the token as a usable, yield-producing digital ￰7￱ integration of Brag House’s youth-driven network provides a unique channel for embedding Dogecoin into campus gaming, sports, and media key entry points for mainstream cultural ￰8￱ and Strategic Vision Following the transaction, House of Doge CEO Marco Margiotta will lead the merged entity. Margiotta, who previously founded PayFare a payments platform processing over $15 billion annually before being acquired by Fiserv in 2025 brings deep experience in scaling digital payment ￰9￱ Juan Malloy II, CEO of Brag House, will remain on the board to maintain strategic ￰10￱ their joint leadership, the company aims to make Dogecoin a regulated, income-producing financial instrument accessible to both retail and institutional ￰11￱ governance updates, the new board will include six directors from House of Doge, ensuring the company maintains its focus on expanding institutional access to ￰12￱ Dogecoin’s Market Position