OpenAI partners with Bryan Cranston, SAG‑AFTRA, and major agencies to fight Sora deepfakes

OpenAI said on Monday it’s joining forces with Bryan Cranston, SAG‑AFTRA, and major Hollywood talent groups to tackle the growing mess of deepfakes made on its AI video tool, ￰0￱ comes after fake clips of Cranston’s face and voice popped up online right after Sora 2 launched at the end of ￰1￱ had no idea they existed until they were shared with him, and he wasn’t ￰2￱ through SAG‑AFTRA, which posted about it on X, Cranston said: “I am grateful to OpenAI for its policy and for improving its guardrails, and hope that they and all of the companies involved in this work, respect our personal and professional right to manage replication of our voice and likeness.” That line dropped right as OpenAI announced it would team up with SAG‑AFTRA, Cranston’s agency United Talent Agency (UTA), and other top groups like the Creative Artists Agency (CAA) and Association of Talent Agents to shut down unauthorized uses of actors’ ￰3￱ faces heat from agencies over Sora 2’s misuse OpenAI has been under fire from talent agencies for a while ￰4￱ CAA and UTA blasted the company earlier this year for using copyrighted work to train its models, calling Sora a straight-up threat to their clients’ intellectual ￰5￱ warnings turned real when users started uploading disrespectful videos of Martin Luther King ￰6￱ ￰7￱ videos were so bad that King’s estate had to step in last week and ask for them to be blocked, and OpenAI ￰8￱ heat didn’t stop ￰9￱ Williams, daughter of late comedian Robin Williams, also told people to stop sending her AI-made videos of her dad after Sora 2 ￰10￱ made her frustration public not long after the launch, adding more fuel to the fire already building around OpenAI’s loose grip on identity ￰11￱ complaints stacking up, the company decided to tighten its ￰12￱ had already required opt-in consent for voice and likeness use, but OpenAI said it’s now also promising to respond fast to any complaints it gets about impersonations or ￰13￱ Altman updates policy and pushes NO FAKES Act On October 3, OpenAI CEO Sam Altman made it official: the old policy that let the company use material unless someone told them not to? ￰14￱ company now gives rightsholders “more granular control over generation of characters,” meaning agencies can finally manage how and when their clients’ identities are used in ￰15￱ also doubled down on his support for the NO FAKES Act, a ￰16￱ aimed at stopping unauthorized AI replicas.

“OpenAI is deeply committed to protecting performers from the misappropriation of their voice and likeness,” he said. “We were an early supporter of the NO FAKES Act when it was introduced last year, and will always stand behind the rights of performers.” OpenAI has gone from a research outfit to an AI empire chasing everything; chat apps, social platforms, and enterprise ￰17￱ with billions locked up in AI chips, and its giant data center build-out still hungry for cash, it’s looking hard at government and corporate contracts to pay the ￰18￱ means avoiding lawsuits and getting actors, agents, and lawmakers off its back is now just as important as training the next AI ￰19￱ up to Bybit and start trading with $30,050 in welcome gifts