Coinbase Bends to Pressure – Finally Lists Rival Binance’s BNB Amid Listing Drama

Coinbase has taken an unexpected turn by adding Binance’s native token, BNB, to its official listing roadmap, a move marking the first time the ￰3￱ has shown support for its rival’s flagship ￰4￱ announcement came on Wednesday when Coinbase Markets revealed that BNB had been added to the roadmap, meaning trading will go live once “market-making support and sufficient technical infrastructure” are in ￰5￱ added to the roadmap today: BNB (BNB) ￰0￱ — Coinbase Markets (@CoinbaseMarkets) October 15, 2025 While the inclusion doesn’t ensure an immediate listing, it shows intent and, for many observers, a shift in Coinbase’s listing ￰6￱ timing of the move is ￰7￱ over a week ago, Arca CIO Jeff Dorman criticized Coinbase for what he described as inconsistent listing standards, claiming the exchange had listed “some of the absolute worst assets” while ignoring high-performing tokens from rival platforms.) gets listed on Coinbase, your opinion of how another exchange should list cryptocurrencies is ￰8￱ by example. ￰1￱ — Yazan (@YazanXBT) October 14, 2025 Critics urged the company to “lead by example” and list BNB, arguing that failing to do so undercut its message of transparency and ￰9￱ listing also follows Coinbase’s rollout of “The Blue Carpet,” a new suite of tools designed to make its listing process more transparent and accessible to asset ￰10￱ The Blue Carpet on Coinbase, a new asset listing experience to increase accessibility and transparency for onchain ￰11￱ issuers: start here for free ￰2￱ — Coinbase Markets (@CoinbaseMarkets) October 15, 2025 Accordin g to the company’s blog post , Blue Carpet provides direct access to Coinbase’s listings team, customizable asset pages across both its centralized exchange and retail DEX, discounts for services like MiCA whitepaper support, and Coinbase One subscriptions for select project ￰12￱ emphasized that listings and applications remain free, reiterating that the company does not charge listing or application fees, a clear distinction from the practices often rumored across the exchange ￰13￱ exchange stated that its standards focus on legal, compliance, and technical criteria rather than a project’s popularity or market ￰14￱ Surges 2% After Coinbase Adds Token to Roadmap BNB’s journey began in July 2017 when it launched through an ICO on Ethereum, raising $15 ￰15￱ designed to offer discounted trading fees on Binance, it later migrated to the Binance Chain in 2019 and became the native asset of the broader BNB Chain ecosystem.

Today, it stands as one of the world’s most actively used blockchains, hosting arrays of decentralized apps, trading platforms, and smart contracts. Additionally, BNB has been trading for a while now on exchanges such as WEEX, Bybit, Binance, Bitget, LBank, Pionex, and many ￰16￱ for Coinbase, the decision to list its rival’s token represents both a strategic and symbolic ￰17￱ years, Coinbase has been criticized for excluding BNB, citing compliance and technical limitations. However, in its announcement, Coinbase reiterated that roadmap additions are not guaranteed listings and that assets can be delayed or removed if requirements are not ￰18￱ decision to move forward with BNB comes as the token continues to show resilience in the ￰19￱ briefly rose 2% to $1,175 following the news before stabilizing.) surged past $1,300 on October 6, 2025, marking its second all-time high within hours after initially breaking $1,200 earlier in the day, as the token flipped XRP to become the third-largest… — ￰20￱ (@cryptonews) October 10, 2025 Data from Coinomist Magazine shows the BNB Chain processed over 500 million transactions in the past 30 days, a 151% increase month-over-month.