Apple dumped an entire lineup of new gear on Tuesday, according to press briefings tied to its fall 0 company revealed four new iPhones, three Apple Watch Series 11 models, and the AirPods Pro 1 ships out or hits shelves on September 2 company also locked in Monday for the public rollout of iOS 26, which will come preloaded on the new 3 spotlight is on the iPhone 17 Air , which kicks off at $999, and is also reportedly the lightest and slimmest iPhone Apple’s ever made. It’s powered by the company’s A19 Pro chip, which Greg Joswiak, Apple’s marketing boss, said enables the phone to run “local large language models” for AI 4 chip has a second-gen caching setup and baked-in machine learning accelerators inside the 5 GPU, Apple claimed, delivers three times the computational power compared to last year’s chips.
Internally, the company also compared the iPhone’s performance directly to that of its MacBook Pro 6 standard iPhone 17 still costs $799, but its hardware’s not standing 7 screen is now 6.3 inches, barely squeezing out extra display space while keeping the phone’s body the same 8 finally gets ProMotion, the fast refresh rate tech Apple used to keep locked behind Pro 9 also confirmed a camera improvement but gave no specifics beyond 10 pushes new storage tiers and pricing across iPhone 17 lineup Apple added more storage and adjusted prices across the Pro 11 iPhone 17 Pro now starts at $1,099, which is a $100 increase, but entry-level storage has been doubled to 12 iPhone 17 Pro Max sticks to its $1,199 starting price.
However, a new top-tier configuration offers a massive 2TB of internal storage, which is the highest capacity Apple’s ever included in an 13 company rolled out iOS 26, its newest operating system version, set to release on Monday as a free software 14 big change this time is visual: Apple redesigned the UI around a look it’s calling “liquid glass.” Static buttons and menus are 15 and transparent overlays that react to how you navigate are in. It’s Apple’s biggest UI shift in years, with the entire interface designed to “flow like water.” The AirPods Pro 3, still priced at $249, now include a major software feature: real-time 16 them in your ears, and they’ll translate foreign languages live while someone’s 17 also tweaked noise cancellation and sound quality, though the design remains unchanged from the second-gen 18 Watch adds blood pressure detection through machine learning The Apple Watch Series 11 brings updates across its SE, standard, and Ultra 19 across the board did not 20 of the most notable features is a new health tool that uses machine learning to assess if a user might be at risk for high blood 21 external tools are needed; it runs automatically from the device 22 did not elaborate on how the algorithm works but confirmed it runs natively on the watch 23 ended its event without moving the market 24 dropped 1.5% after the 25 Street didn’t seem moved by the updates, including the launch of the iPhone 17 Air and the Watch Series 26 company’s decision to bring ProMotion to the entry-level model breaks with its past strategy of limiting smooth refresh rates to higher-end 27 with the new 6.3-inch display, the screen also has narrower bezels, which means more display without increasing the physical phone 28 kept the body consistent with the iPhone 29 A19 Pro chip across the new lineup is the most AI-focused silicon Apple has released 30 combines faster math performance with GPU hardware that can process both graphics and machine learning at the same time.
“The new chip allows us to do more AI tasks locally, without sending data to the cloud,” said 31 for consumer behavior, analysts noted that display quality, just after battery life, is one of the main reasons people 32 makes the ProMotion screen on the regular iPhone 17 a potentially big change, even if the rest of the phone hasn’t physically 33 Bybit now and claim a $50 bonus in minutes
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