110-Year-Old Retail Giant Bealls to Accept Meme Coins and Stablecoins in Stores

Bealls, a 110-year-old US retail chain with over 660 stores nationwide, has announced a new partnership with digital payments firm Flexa to enable in-store cryptocurrency ￰0￱ this integration, Bealls becomes the first national retailer to accept digital currencies from any crypto wallet across more than a dozen blockchains at ￰1￱ announcement marks Bealls’ 110th anniversary and highlights the company’s ongoing focus on innovation and improving customer ￰2￱ the years, the retailer has invested in new technologies, such as in-store kiosks and online shopping, and this latest move places it among the early adopters of crypto payments in physical ￰3￱ Makes a Crypto Leap According to the official press release, the system supports a wide range of assets, including stablecoins and meme ￰4￱ will be able to make purchases using digital currencies at Bealls, Bealls Florida, and Home Centric ￰5￱ part of the deal, the retailer will utilize Flexa Payments, a digital payment solution designed for speed and ￰6￱ platform enables merchants to accept over 99 cryptocurrencies, including Bitcoin (BTC), Ethereum (ETH), and stablecoins such as USDC, from more than 300 different ￰7￱ Payments connects with existing retail systems and operates across mobile, in-app, and in-store ￰8￱ also delivers near-instant transaction processing while automatically supporting new currencies and wallet applications as they become ￰9￱ partnership comes as more Americans are turning to digital assets for everyday ￰10￱ cited a study that revealed that, as of early 2025, around 28% of US adults, which is estimated to be about 65 million people, own ￰11￱ collaboration with Flexa broadens the company’s footprint in brick-and-mortar retail while simultaneously advancing its goal of making digital payments as simple and widely accepted as card or mobile wallet ￰12￱ a statement, the Florida-based company’s Chairman and CEO, Matt Beall, said, “Digital currency will reshape how the world transacts, and Bealls is proud to be at the forefront of that ￰13￱ partnership with Flexa is about more than payments; it’s about preparing for the future of commerce and continuing to innovate for the next 110 years.” Institutions Diving Deeper into Digital Assets Bealls’ move reflects a wider trend across finance and commerce, where institutions are steadily increasing exposure to blockchain-based investments.

A study conducted by State Street found that allocations to cryptocurrencies, digital cash, and tokenized securities are expected to more than double by ￰14￱ half of those surveyed believe tokenized assets will form up to a quarter of total portfolios by ￰15￱ managers are especially active, holding more Bitcoin and Ethereum than asset owners. A small but growing share is even experimenting with newer categories like meme coins and NFTs.