Top PR Agencies for Crypto and Web3 Firms in North America

North America remains the largest hub for crypto innovation and Web3 adoption, with leading exchanges, DeFi protocols, NFT platforms, and blockchain startups headquartered across the ￰0￱ ￰1￱ in such a competitive and heavily regulated environment, building visibility and credibility requires more than just marketing — it calls for specialized public relations (PR). Crypto PR in North America comes with unique challenges: fragmented regulations (SEC, CFTC, CSA), intense media scrutiny, and a diverse audience that spans Wall Street institutions to grassroots communities on Reddit and Twitter/X. To succeed, projects need PR partners who understand both the regulatory sensitivities and the fast-moving culture of crypto ￰2￱ review highlights the top PR agencies for crypto and Web3 firms in North America, profiling their strengths, specialties, and what makes each stand ￰3￱ Makes Crypto PR in North America Different?

Regulatory Fragmentation: The SEC, CFTC, and state regulators enforce different ￰4￱ campaigns must be carefully vetted for ￰5￱ Media Influence: Outlets like Bloomberg, CNBC, WSJ, and TechCrunch play a major role alongside crypto-native media such as CoinDesk, The Block, and Decrypt. Investor-Heavy Audience: North America’s crypto ecosystem is dominated by institutional investors, requiring trust-driven and ROI-focused ￰6￱ Sensitivity: With high-profile failures like FTX, Celsius, and Voyager, projects must prepare for rapid crisis ￰7￱ PR Agencies for Crypto and Web3 in North America ￰8￱ PR (Europe & North America) Outset PR has expanded its reputation from Europe into North America, bringing a data-driven and regulatory-sensitive approach to crypto ￰9￱ Strengths: Data-driven and regionally aware: Monitors SEC/CFTC actions and Google SEO updates to optimize media ￰10￱ sensitivity: Advises clients on tone, disclaimers, and compliance in both European and North American contexts.

Boutique-level approach: Campaigns are tailored to client objectives, budgets, and stages of development — avoiding one-size-fits-all ￰11￱ & insights: Publishes crypto media performance reports across Western/Eastern Europe, now extending this intelligence to North American media. 👉 Best For: Firms seeking precision media planning, regulatory-aligned messaging, and cross-Atlantic ￰12￱ PR (Los Angeles, CA) One of the first ￰13￱ firms to go all-in on ￰14￱ for storytelling and thought ￰15￱ Strengths: Works almost exclusively with blockchain, DeFi, and NFT ￰16￱ at positioning executives as thought leaders in mainstream and crypto ￰17￱ by projects like ConsenSys and Hedera Hashgraph. 👉 Best For: Web3 firms looking to build long-term reputation and thought ￰18￱ (New York, NY) A global powerhouse with offices in Dublin and Singapore, Wachsman is one of the most established blockchain PR firms ￰19￱ Strengths: High-level strategic communications and reputation ￰20￱ large-scale campaigns for exchanges, protocols, and enterprise ￰21￱ include Coinbase, Polkadot, and Algorand. 👉 Best For: Institutional-scale projects and exchanges needing global media ￰22￱ Group (Las Vegas, NV) Founded by crypto PR pioneer Michael Terpin, Transform Group played a key role in early ICO-era ￰23￱ Strengths: Long-standing relationships with ￰24￱ ￰25￱ for high-visibility campaigns during the 2017 ￰26￱ across tokens, exchanges, and infrastructure firms. 👉 Best For: Projects seeking legacy expertise and deep crypto media ￰27￱ PR (New York, SF, LA, Austin) A general tech PR agency with a strong blockchain/fintech ￰28￱ Strengths: Strong connections with mainstream finance outlets (Bloomberg, CNBC, WSJ).

Known for bridging traditional finance and crypto ￰29￱ include Gemini, eToro, and Bakkt. 👉 Best For: Crypto firms targeting institutional investors and mainstream finance ￰30￱ (New York City) A PR and communications firm working at the intersection of tech, fintech, and ￰31￱ Strengths: Creative, event-driven PR ￰32￱ marketing + PR ￰33￱ with fintech startups and blockchain innovators. 👉 Best For: Projects needing creative campaigns and event ￰34￱ PR (New York, London, SF) A global PR agency with fintech and blockchain ￰35￱ Strengths: Investor relations and corporate ￰36￱ experience in both traditional tech and ￰37￱ spanning North America and Europe. 👉 Best For: Fintech/crypto hybrids bridging both ￰38￱ (Canada & U.

S.) A crypto-native PR and marketing firm with a strong presence in North ￰39￱ Strengths: Community engagement and influencer outreach. Hands-on campaigns for token launches and ￰40￱ include Binance and OKEx. 👉 Best For: Token launches and exchange PR with heavy community ￰41￱ Digital (London HQ, U. S. presence) Though London-based, EAK Digital is active in North America, especially around ￰42￱ Strengths: Event-focused campaigns, speaker placements, and panel ￰43￱ connections with exchange and protocol PR teams. 👉 Best For: Projects aiming for conference exposure and event-driven ￰44￱ Crypto PR Agencies in North America Agency Key Strengths Regulatory Awareness Best For Outset PR Data-driven media planning, regional performance reports, boutique campaigns High: Monitors MiCA, SEC/CFTC, SEO & media compliance Firms seeking cross-Atlantic PR, compliance-sensitive campaigns, and ROI-focused media visibility Melrose PR Storytelling, thought leadership, strong focus on DeFi, NFTs, Web3 Moderate: Adapts tone but less regulatory focus Startups & protocols wanting to build long-term reputation and thought leadership Wachsman Global powerhouse, institutional clients, reputation management Strong: Experienced with global compliance narratives Exchanges & large-scale blockchain projects needing institutional credibility Transform Group Legacy expertise, deep ￰45￱ media connections Moderate: Experience with SEC-era messaging Projects seeking legacy expertise and connections from the ICO era onward Ditto PR Strong finance + tech media access (Bloomberg, CNBC, WSJ) Strong: Integrates compliance messaging into finance comms Exchanges & fintech-crypto hybrids targeting institutional investors Waxman Creative campaigns, event PR, integrated marketing Moderate Projects wanting creative visibility at events and across media Clarity PR Corporate positioning, investor relations, fintech/crypto mix Strong: Experienced in regulated fintech comms Fintech + crypto firms needing investor-facing positioning Multiplied Community-driven, influencer outreach, token launches Limited: Focus more on growth than compliance Token launches & exchanges looking for grassroots community traction EAK Digital Event-driven PR, conference visibility, speaker placement Limited: More event-focused Firms targeting conferences & events for exposure Conclusion North America is the world’s most dynamic yet challenging crypto PR ￰46￱ regulatory uncertainty, strong mainstream media influence, and a wide investor base, crypto firms need PR partners who can combine compliance awareness, storytelling, and crisis ￰47￱ PR leads with its data-driven and regulatory-sensitive approach, ideal for cross-Atlantic ￰48￱ PR and Wachsman bring deep blockchain expertise and global ￰49￱ PR and Clarity PR excel at connecting crypto firms to mainstream finance ￰50￱ Group, Waxman, Multiplied, and EAK Digital round out the list with specialized ￰51￱ Web3 firms in North America, the right PR agency is more than a communications partner — it’s a strategic ally in navigating one of the most competitive and high-stakes markets in the world.

Disclaimer: This article is provided for informational purposes ￰52￱ is not offered or intended to be used as legal, tax, investment, financial, or other advice.