Strategy’s Bitcoin Holdings Hit Record $77.4B as Market Rally Continues

Bitcoin’s latest surge has propelled corporate treasuries to new highs, with Strategy ￰0￱ that the market value of its Bitcoin holdings has reached an all-time high of $77.4 billion. Yesterday, our BTC Holdings closed at a market value of $77.4 billion, a new All Time High! ￰1￱ — Strategy (@Strategy) October 3, 2025 The company disclosed the figure in a social media post on Friday, highlighting the rapid growth of its crypto balance sheet in just a few ￰2￱ Early Adoption to Record Valuations Strategy began adding Bitcoin to its corporate treasury in 2020, positioning itself as one of the earliest publicly traded companies to treat BTC as a primary reserve ￰3￱ the end of that year, the firm’s holdings were valued at $2.1 billion, a move that was considered aggressive at the time but set the tone for a growing corporate ￰4￱ years brought both volatility and ￰5￱ 2021, Strategy’s Bitcoin stack had appreciated to $5.7 billion, before retracing to $2.2 billion in 2022 amid the broader crypto bear ￰6￱ company’s conviction, however, remained ￰7￱ consistent purchases and market rebounds, Strategy’s Bitcoin portfolio grew to $8 billion in 2023, before more than quintupling to $41.8 billion in ￰8￱ latest jump to $77.4 billion shows the impact of Bitcoin’s 2025 bull run, which has seen the asset push into new record price levels above $124,000.

Corporate Treasury Pioneer Strategy’s Bitcoin strategy has long been a focal point of debate in financial ￰9￱ questioned the risk of tying so much corporate value to a highly volatile asset class, while supporters pointed to Bitcoin’s performance against inflation and fiat ￰10￱ company’s latest disclosure is likely to reinforce the narrative that early corporate adoption of Bitcoin can deliver outsized ￰11￱ with its $2.1 billion position in 2020, the current $77.4 billion valuation represents more than a 35-fold increase in just five ￰12￱ Saylor Escapes Multi-Billion Tax Bomb Strategy has also recently announced it no longer expects to face a multi-billion tax liability tied to unrealized crypto gains after new guidance from the IRS and ￰13￱ 71-page update says companies don’t have to include unrealized Bitcoin gains or losses in the 15% Corporate Alternative Minimum Tax (CAMT) ￰14￱ saves Strategy from billions in potential payments and eases fears that long-term Bitcoin treasuries would be penalized for ￰15￱ Strategy, which has never sold a Bitcoin since it began buying in 2020, the relief comes as it sits on roughly $28 billion in unrealized profit.