The Trump family’s cryptocurrency token, World Liberty Financial , stumbled on its first day of trading, erasing early gains and showing the immediate losses faced by 1 , the governance token of the decentralized finance platform launched last year, began trading above $0.30 on Monday before sliding to $0.24, according to 2 represented a more than 15% drop from intraday 3 decline left WLFI with a market capitalization just below $7b, ranking it as the 31st largest cryptocurrency in 4 of the world’s biggest exchanges, including Binance, OKX and Bybit, listed the token at launch, drawing immediate attention from 5 Investors Allowed To Sell Up To 20% Of Holdings The launch followed a July vote by investors to make WLFI 6 then, the tokens functioned only as governance instruments, giving holders the right to weigh in on code changes and business 7 investors are permitted to sell up to 20% of their holdings, the company 8 first 20% unlock, estimated at 3b to 5b tokens sold at presale prices of $0.015 and $0.05, triggered a wave of 9 pressure tempered excitement from the debut and weighed on prices despite strong speculative 10 to the project’s official blog, 24.6b tokens were made available at the time of launch.
Trump-backed WLFI will launch with a shocking 27B tokens in circulation. $WLFI #TokenLaunch 0 — 11 (@cryptonews) September 1, 2025 The Trump Factor: Driving Investor Interest Trading activity was 12 volumes hit $2.25b while derivatives turnover surged to between $3b and $8b, reflecting heavy positioning across futures platforms. Pre-market trading on venues such as Hyperliquid and Binance Futures had already signalled turbulence, with WLFI changing hands between $0.30 and $0.56. Since its inception last year, World Liberty Financial has reportedly generated around $500m for the Trump 13 platform also issues a stablecoin and has been marketed as a gateway for retail investors into decentralized 14 early backers, the main attraction was the Trump 15 said they believed the token’s value would rise on the strength of that connection rather than its technical 16 tradable launch gave them the first real chance to test that assumption in open 17 Liberty’s debut drew political scrutiny as 18 lawmakers and ethics experts have warned that the Trump family’s crypto ventures raise conflicts of interest, given the president’s influence over digital asset 19 Trades Add To Speculative Frenzy Around WLFI Traders also followed the token’s celebrity 20 analytics platform Lookonchain reported that influencer Andrew Tate’s WLFI long was liquidated for a $67,500 loss 21 after, he re-entered the market with a new 22 move shows the highly speculative mood surrounding the token.
WLFI’s circulating supply at launch was limited to about 4% to 6.8% of the total, intensifying 23 combination of a constrained float, political ties and future unlocks has left market sentiment cautious despite heavy trading 24 launch marked one of the most closely watched token debuts of the 25 rocky first session showed the Trump brand’s drawing power and the risks of tying political capital to a speculative market.
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