Solo Leveling Levels Up: Korean Billion-Dollar Megafranchise Goes Onchain with Story

Seoul, South Korea, October 1st, 2025, Chainwire Korea’s highest-grossing webnovel and webtoon, and the most-watched anime in Crunchyroll history, announces a partnership with Story, spanning IP-backed memecoins and exploring onchain IP ￰0￱ global phenomenon Solo Leveling is breaking new ground by coming onchain via ￰1￱ a move that bridges a blockbuster franchise with blockchain, Solo Leveling is exploring the issuance of a tokenized real-world asset (RWA), exploring an entirely new flavor of tokenized RWAs that differs from money market funds, equity offerings, and treasury vehicles that are typically represented in ￰2￱ Leveling is working with Story to initiate steps toward onchain representation of select IP ￰3￱ approach is intended to enable onchain programmability for select integrations, opening the door to future fan-driven remixing, blockchain-based experiences, both digital and real world, and next-gen licensing ￰4￱ announcement cements Solo Leveling’s status as a cross-media juggernaut, and as a pioneer in its industry by moving its IP to ￰5￱ its Web3 debut, Solo Leveling has already proven itself a cultural titan across multiple formats: Webnovel & Webtoon: Originating as a web novel and adapted as webtoon in Korea, Solo Leveling amassed over 14+ billion views worldwide, 175+ million readers, an unprecedented achievement that solidified it as a flagship Korean series with global ￰6￱ is also the highest grossing webtoon and Korean webnovel in ￰7￱ Book: The comic adaptation has been a breakout print hit, reaching #1 on the New York Times Graphic Books bestseller list and selling over 10 million copies ￰8￱ (Streaming): Solo Leveling’s anime adaptation stormed streaming platforms, becoming the most-watched anime in the history of Crunchyroll and ranking in Netflix’s weekly Top 10 in 11 countries upon debut (and clinching the #1 spot on Amazon Prime Video in Japan).

Anime (Awards): The series swept the 2025 Crunchyroll Anime Awards with 9 honors at the 2025 Crunchyroll Anime Awards, including the coveted Anime of the Year, a historic first for a manhwa-based show. Game: The mobile RPG Solo Leveling: ARISE turned the franchise into an interactive experience, grossing approximately $70 million in its first month and attracting 50 million players within five months of ￰9￱ game was number 1 in downloads in 141 countries; number 1 in revenue in 21 countries; and number 1 in App Store popularity rankings across 78 ￰10￱ Action Series: Netflix is producing a live-action series adaptation of the global phenomenon “Solo Leveling,” with rising star Byeon Woo-seok attached to lead the project as protagonist Sung ￰11￱ feats illustrate Solo Leveling’s unrivaled multi-format success and passionate worldwide fanbase.

Now, by venturing onto the blockchain, Solo Leveling is poised to redefine how a modern franchise can engage its community and unlock new value with its ￰12￱ and Webtoon to Web3 Solo Leveling is collaborating with Story, the world’s first blockchain network purpose-built for intellectual property, to begin steps toward onchain IP representation for select ￰13￱ tokenizes IP and makes it programmable, enabling new models of ownership, remix, and monetization for creators and ￰14￱ onboarding Solo Leveling, Story is effectively aiming to demonstrate onchain representation for one of the world’s highest-value ￰15￱ practice, this means select elements of the Solo Leveling IP (e.

g. characters, universe, and content rights) could be represented onchain and managed through smart ￰16￱ on Story, Solo Leveling’s IP would become machine-readable and enforceable onchain, allowing developers and fans to build with it under preset ￰17￱ example, a creator could remix a Solo Leveling character into a game mod with automated royalties flowing back to the IP ￰18￱ merchandise could be tied to onchain provenance, and any third-party game or media using Solo Leveling content could seamlessly implement programmable licensing and revenue ￰19￱ short, Solo Leveling’s move to Story unlocks a playground for community-driven innovation around the franchise, all secured by blockchain.

“Korea has always been a global launchpad for intellectual ￰20￱ early unique cultural IP from K-pop, K-drama, Korea is leading the way in gaming, webtoons and Hollywood heavy-hitters such as Squid Games and ￰21￱ Leveling is a perfect example of how Korean IP can transcend borders, dominate every format, and build massive global ￰22￱ shouldn’t just be watched or read, it should be ￰23￱ means IP that can be tokenized, composable, and monetized across games, AI models, and consumer applications”, said SY Lee, co-founder and CEO of Story. “Registering Solo Leveling’s IP onchain, would unlock the next level of engagement, loyalty, and monetization enabling remix culture, fan-powered economies, and token-native formats that weren’t possible before.” Official Solo Leveling IP-backed Memecoin on the Horizon In a bold crypto-native twist, the Solo Leveling team also revealed plans for an official IP-backed memecoin tied to the story’s universe and ￰24￱ upcoming token (details and launch date TBA) will be directly backed by Solo Leveling’s characters and lore, making it one of the first memecoins anchored by a blockbuster franchise’s ￰25￱ will effectively get to “own a piece” of the Solo Leveling saga in token form, a concept that could transform community engagement and fandom in ￰26￱ typical memecoins that often emerge from internet jokes with no ties to creators, this Solo Leveling coin will be authorized and supported by the IP ￰27￱ on Story’s infrastructure, it aims to align the token’s value with the franchise’s success: the more the story and its memes spread, the more both fans and creators can ￰28￱ approach follows a growing recognition that memes and viral content drive immense value (the memecoin market tops $100B), yet creators historically capture little of ￰29￱ official Solo Leveling coin would flip that script by channeling cultural hype into a token model designed to align fan engagement with the franchise’s success “Solo Leveling has always been about leveling up, and now we’re looking to level up the franchise with ￰30￱ Story, we hope to see the IP expand beyond the series itself, which could allow fans and creators to join Solo Leveling’s next chapter in new ways.” – Jungsook Jang, CEO at Redice ￰31￱ Solo Leveling onchain could mark a watershed moment for Story and the broader concept of tokenized ￰32￱ Leveling is exploring phased registration of select IP elements, reflecting how one of the highest-value franchises is beginning to approach blockchain ￰33￱ Story, this is a massive validation of its network’s vision: to become the go-to infrastructure for the $80 trillion IP industry in the age of AI and ￰34￱ Solo Leveling partnership is expected to drive significant activity to Story’s ecosystem including new user onboarding (millions of fans curious about crypto) to developers building ecosystem dApps leveraging the ￰35￱ Solo Leveling’s fanbase and content now connected to Story’s purpose-built IP-blockchain, the stage is set for groundbreaking experiments at the intersection of fandom and web3.

Community-created art, games, NFTs, and story expansions can bloom under clear rights and royalty ￰36￱ enthusiasts can rally around a token that has real narrative ￰37￱ IP owners (like Solo Leveling’s creators) have a template for how to extend their works into Web3 while retaining control and revenue ￰38￱ Story: Story is a layer-1 blockchain purpose-built for intellectual ￰39￱ provides a decentralized registry for creators to tokenize their IP and set programmable licensing terms, enabling fair attribution, remixing, and monetization of creative works ￰40￱ network’s native $IP token powers transactions and ￰41￱ by leading investors (including a16z Crypto), Story is building an AI-native infrastructure to unlock the full value of the $80T IP asset class ￰42￱ Solo Leveling / Redice Studio: Solo Leveling is a South Korean fantasy franchise that began as a webnovel by Chugong and became a smash-hit webtoon illustrated by Redice ￰43￱ its 2016 debut, Solo Leveling has grown into a global IP spanning comics, animation, games, and more – garnering over ten billions of reads and a massive international ￰44￱ Studio is renowned for its stunning visuals and has been instrumental in expanding Solo Leveling’s ￰45￱ with its partners, Redice continues to explore innovative ways (like Story) to expand the franchise and engage fans ￰46￱ to back up stats: Solo Leveling viewership and readership ￰47￱ ￰48￱ NYT bestseller ￰49￱ Netflix Top 10 ￰50￱ Crunchyroll Awards ￰51￱ Game revenue and users ￰52￱ ￰53￱ ContactHead of CommunicationsHVStoryhenri.

vies@piplabs. xyz Disclaimer: This is a sponsored press release and is for informational purposes ￰54￱ does not reflect the views of Bitzo, nor is it intended to be used as legal, tax, investment, or financial advice.