JPMorgan leads Asia’s ETF rush

Asset managers from New York to Seoul rush to launch products as Asia’s retail investors drive soaring demand for US tech stocks. Asia’s hunger for US tech stocks is rising, with retail investors from Taiwan and South Korea flooding into new ￰0￱ the way is JPMorgan Asset ￰1￱ this month, JPMorgan introduced a new Taiwan-listed active ￰2￱ product allows local investors to gain exposure to technology giants in the United States, including Apple, Microsoft, and ￰3￱ will begin on September 30 and run until October ￰4￱ bank considers this a critical move to increase its ETF business in ￰5￱ El-Asmar, head of APAC ETF, digital & direct at JPMorgan Asset Management, said the firm views active ETFs as a key growth driver in the ￰6￱ Asset Global Investments in South Korea is also making a big ￰7￱ month, its Tiger ETF arm introduced a fund that invests in US software companies linked to artificial intelligence.

Mirae’s executives say the move is a direct reaction to the boom in retail ￰8￱ Namki Kim, head of ETF management at Mirae Asset, said the rise in retail investing has created a strong demand for new product ￰9￱ launches have brought the total to 19 US tech-focused ETFs in Asia just this ￰10￱ paces the region to surpass the 22 debuts of last ￰11￱ all, 63 of these ETFs are now listed in ￰12￱ money fuels momentum and risk Retail investors across Asia are proving to be strong fans of US tech equities , especially the “Magnificent Seven” ￰13￱ companies, which include Alphabet, Amazon, Meta, Microsoft, Nvidia, Tesla, and Apple, have driven the Nasdaq 100 up more than 115 percent since late 2022.

However, the flows are volatile as US tech ETFs in Asia have seen more than $500 million of net outflows over the last three ￰14￱ caution that the rally may be overheating and that too much money is piled into just a few ￰15￱ the broader trend remains intact: over the last three years, Asian investors poured more than $4.3 billion into US tech ETFs, betting that Federal Reserve rate cuts and AI-driven optimism will extend the ￰16￱ Nasdaq 100 gained more than 4.5% in September through its close on the 24th, making it the best month since ￰17￱ Sin, an ETF analyst at Bloomberg Intelligence, said US tech remains a strong growth area in Asia with many opportunities for issuers, adding that recent outflows may reflect profit-taking after months of solid gains.

Asia’s ETF explosion broadens beyond tech The rush into tech ETFs is part of a broader wave crashing across Asia’s ETF marke ￰18￱ just the first eight months of 2025, 461 new ETFs have started ￰19￱ is that pace that could exceed the 508 recorded last ￰20￱ Intelligence predicts that total ETF assets in Asia will soar to $8 trillion by 2035, from just under $2 trillion ￰21￱ is poised to lead the charge, but markets in Taiwan and South Korea are also growing ￰22￱ US ETF market is already valued at about $12.5 trillion. Retail-heavy Asian markets like JPMorgan are a huge new opportunity for large asset managers ￰23￱ traders in South Korea, Taiwan, and elsewhere in the region are increasingly looking for higher returns overseas, notably in US ￰24￱ momentum is not without danger as heavy concentration in a handful of megacap US companies leaves investors exposed if sentiment shifts.

A rising tide of competition among ETF sponsors also means that any product must stand out in a crowd. Still, the aggressive entry by JPMorgan puts it at the head of the ￰25￱ its aggressive push to grab Asia’s retail demand, the Wall Street giant is compelling rivals to hasten their launches. Don’t just read crypto ￰26￱ ￰27￱ to our newsletter. It's free .