Apple grooms customers for the arrival of $2K iPhones

Apple has been signaling for months that customers should brace for higher iPhone ￰0￱ company’s latest release, the iPhone 17 Pro Max, comes with a 2-terabyte storage option and a $1,999 price tag, marking the first time an iPhone has approached the $2,000 ￰1￱ have highlighted that the tech giant could not have set a higher product price unless it was certain that many users were ready to pay ￰2￱ sources have highlighted that Apple’s increased price on its iPhone products is due to US President Donald Trump’s threatening tariff policies on imports from ￰3￱ this, tech experts have predicted a significant price increase for iPhone 17 as we get closer to its launch this week.

Trump’s tariff policies significantly affect the prices of iPhone products Initially, when the iPhone maker introduced the iPhone X in 2017, it did not just initiate itself in a competition to display stylish smartphones but also marked the existence of a new market for smartphones priced at $1,000. For eight years now, that price has barely ￰4￱ of reducing, a significant increase in iPhone prices has been ￰5￱ with inflationary pressure and technological improvements, the iPhone 17 Pro’s value starts at $1,099. Notably, this price is $100 more than its predecessor. Additionally, when comparing the price of iPhone’s basic model, which is $799, with that of its similar 2017 model, the current model’s price is $100 higher than that of the similar older ￰6￱ though the tech giant has significantly pushed its iPhone prices up, it is worth noting that it has done the adjustments ￰7￱ illustrate, as Apple increased the price of the pro models from $999 to $1,099, it reduced the impact by doubling its starting storage to 256 ￰8￱ from the pro models, the new iPhone Air, which was created to replace the iPhone 16 Plus, was also subjected to a price increase of $100 to be valued at $999.

In response to the market tension that Trump’s tariff policies created, some Apple users hurriedly bought iPhone products earlier this year, fearing possible extra cost in the future. However, research from sources revealed that the tariff impacts on Apple’s products were quite small. Still, analysts have highlighted that this cautious approach will not last forever, and Apple will not be able to cover tariff expenses forever. Moreover, moving iPhone production from China or India will not entirely solve the ￰9￱ these challenges, Apple made public its intention to launch its first affordable iPhone in ￰10￱ device will feature capabilities that compete with those of Google’s Alphabet ￰11￱ ￰12￱ devices set to cost even higher in the future Concerning the increasing prices of iPhone products, Tim Cook, the CEO of Apple, mentioned that he believed its users could spend more money on the ￰13￱ a 2023 earnings call, Cook stated that people were willing to increase their budget to get the best they can afford in iPhone ￰14￱ said iPhone devices have been essential in individuals’ everyday ￰15￱ CEO also pointed out the advantages the devices brought ￰16￱ on his argument, iPhones can be used to make payments, control smart-home devices, track one’s health information, and store banking ￰17￱ highlighted that Apple is working on releasing “iPhone 20,” which will be launched on its 20th ￰18￱ new device is expected to display significant changes just as the iPhone X did when it was ￰19￱ is anticipated that, as the iPhone X had set a standard for $1,000 smartphones, the iPhone 20 could open the way for even higher ￰20￱ you're reading this, you’re already ￰21￱ there with our newsletter .