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September 10, 2025CoinDesk logoCoinDesk

$1.5B BTC Treasury Company Coming as Asset Entities Approves Merger With Vivek Ramaswamy's Strive

Asset Entities Inc (ASST) announced that its shareholders have approved a merger with Strive ￰0￱ Strive’s shareholder approval on Sept.4, this paves the way for the combined company, to be renamed Strive Inc., to pursue a bitcoin treasury ￰1￱ presidential candidate Vivek Ramaswamy co-founded Strive Enterprises in ￰2￱ Cole — currently the head of Strive Asset Management — will lead the combined company as chairman and CEO, while Asset Entities’ President and CEO Arshia Sarkhani will transition to chief marketing officer and board ￰3￱ merger’s closing remains subject to Nasdaq listing clearance and other customary conditions, according to the ￰4￱ expects to finalize a $750 million private placement (PIPE) financing upon closing, with potential gross proceeds exceeding $1.5 billion if warrants are ￰5￱ highlighted the company’s debt-free structure and strategy to maximize bitcoin per share through disciplined, long-term approaches designed to outperform Bitcoin ￰6￱ shares are higher by 38% in U.

S. mid-morning trade.

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